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Value Upgrading Strategy of HAN’S PHOTONICS - General Manager Zhu Dengchuan Puts Forward Six Key Questions to Break Through Industry Development Challenges.
Mr. Zhu Dengchuan, General Manager of HAN’S PHOTONICS and Vice President of Shenzhen Laser Intelligent Manufacturing Industry Association, attended the “Greater Bay Area AI+ Laser Welding Industry Summit” held in January 2026 and delivered an in-depth keynote speech.
Last week's article (link attached) discussed the intense competitive pressure in the laser industry, highlighting that "Three Defining Traits of Industry Disruptors." Building on this, we will now share Six Key Upgrading Dimensions for achieving breakthroughs, as proposed by Mr. Zhu based on his insights into the current situation. These strategies represent both an assessment of industry trends and the action plan for HAN’S PHOTONICS.
Smart Upgrading: From Automation to Autonomous Decision-Making
"Smartness is not advanced automation," emphasized Mr. Zhu. The core lies in endowing laser systems with the capability to respond to unpredictable working conditions. This requires building a closed loop for full-dimensional perception (weld penetration, plasma, defects) and real-time decision-making throughout the welding process.
HAN’S PHOTONICS’ approach is to take high-brightness, high-stability lasers as the reliable "energy foundation", and deeply integrate them with AI algorithms. This elevates laser welding equipment from "executing fixed programs" to an "intelligent agent with adaptive process capability", enabling a smart leap in modern welding that achieves "visible monitoring, intelligent learning, and precise welding" – and truly addressing the challenges of customers’ product iteration.
Upgrading for Value: From Price Competition to Value Competition
Mr. Zhu reiterated that the path to the healthy development of the industry lies in "value symbiosis" – abandoning low-price competition that comes at the cost of quality and reliability. Enterprises should focus on how to empower customers through technology, helping them improve efficiency, yield and product competitiveness, and thus share in the dividends of their growth. As a wholly-owned subsidiary of HAN'S LASER, HAN’S PHOTONICS has always adhered to the Group’s development and service philosophy: To Exceed The Customert’s Expectations, which demands that its own products create measurable excess value.
Global Layout Upgrading: From Product Export to Standard and Ecosystem Output
Mr. Zhu holds that global expansion has now entered a "period of calm" and a "deep-water zone", where the simple equipment sales model is unsustainable. Future competition will revolve around technological standards, quality reputation and industrial ecosystems.
HAN’S PHOTONICS is taking high-performance fiber lasers (light sources) with international certifications as the pioneer for its global expansion to drive development from a single breakthrough to holistic progress. We are also actively participating in building a global service network and collaboration ecosystem, aiming to make "Made in China" a byword for reliability and high quality, rather than a label for low prices.
Synergy Upgrading: From Individual Breakthroughs to Industrial Chain Coupling
Addressing homogeneous competition requires the synchronous upgrading of the entire industrial chain. Mr. Zhu pointed out that breakthroughs in laser welding rely on the close collaborative innovation of light sources, equipment, process software and end applications. As a core light source provider, HAN’S PHOTONICS is proactively deepening cooperation with research institutions and top downstream equipment enterprises to jointly tackle common challenges such as welding of dissimilar materials in new energy and processing of ultra-thin materials, and create incremental markets by enhancing the overall capabilities of the industrial chain.
Foundation Upgrading: From Parameter Competition to Core Innovation
The endless evolution of application scenarios will ultimately drive the continuous breakthrough of core components. Mr. Zhu stated that the long-term potential of the industry is rooted in the advancement of foundational technologies such as light sources. For years, HAN’S PHOTONICS has sustained investment in the R&D of core light source technologies including high brightness, high stability and high energy efficiency, as these form the physical prerequisite for achieving more precise welding, higher efficiency and lower energy consumption, and serve as the "technological foundation" that underpins the upward development of the entire industry.
Cognition Upgrading: From Equipment Supplier to Enabler
Finally, Mr. Zhu holds that enterprises themselves also need to achieve a cognitive transformation of their identity. At present, laser enterprises are no longer merely equipment suppliers, but should become solution partners that empower customers' manufacturing processes with optical technology at the core. This means we need to gain a deeper understanding of the production rhythms, quality control standards and technological know-how of vertical industries, and help customers reshape their manufacturing competitiveness through technology.
From confronting the essential questions of smartification to redefining the logic of global layout and competition, General Manager Zhu Dengchuan of HAN’S PHOTONICS has put forward the "Six Key Upgrades", which provides a breakthrough roadmap that closely aligns with the pulse of the times for the laser welding industry. The voyage through the fog of industrial cycles to reach the deep sea of value has already set sail, and its core fuel lies in only three things: returning to the essence of technology, adhering to long-termism, and deepening collaborative symbiosis.
As a leading domestic provider of fiber laser solutions, HAN’S PHOTONICS is committed to rooting itself in the innovative fertile ground of the Greater Bay Area alongside fellow laser industry peers, joining forces for progress and jointly writing a brand-new chapter for the high-quality development of China's intelligent welding industry!
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